09.01.06
Cost-Effective PR Ideas
Microsoft founder, Bill Gates once said that if he was down to his last dollar, he would spend it on PR. While I don’t think he’ll have to worry about going broke anytime soon, his point about the power of public relations is sound. Most companies know that effective public relations can be a boon for your business. Companies that have the budget, staff and money can do some amazing things.
Starting out in business, money and resources are usually pretty tight. PR is the last thing on your mind, but what if you could generate a good buzz about your business and put your name out there with very little monetary investment? Consider these cost-effective PR ideas:
- Write a book or e-book and make it available to your customers or general public.
- Create a free educational workshop in your community.
- Produce an electronic newsletter.
- Write a blog.
- Volunteer your time and/or services.
